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All SEO → Technical SEO On-Page SEO Off-Page SEO Semantic SEO International SEO Enterprise SEO SEO Audit Keyword Research Topical Maps Competitor Analysis Local SEO ↗ E-commerce SEO ↗
All Web Design & Development → Custom Website Design Website Redesign WordPress Development Shopify Development WooCommerce Development Landing Page Design Website Speed Optimization Responsive Web Design UX Design UI Design Website Maintenance Website Accessibility Progressive Web Apps
All Paid Advertising → Google Ads Meta Ads LinkedIn Ads TikTok Ads YouTube Ads Programmatic Advertising Retargeting PPC Audit
All Content Marketing → Content Strategy Blog Writing Copywriting Content Optimization Video Content Infographic Design Case Study Writing Content Distribution Thought Leadership
All Social Media Marketing → Social Media Strategy Social Media Management Community Management Influencer Marketing Social Media Advertising Social Media Analytics Social Media Content Social Media Audit
All AI Search Optimization → GEO (Generative Engine Optimization) AI Overview Optimization Entity Optimization Knowledge Graph Optimization LLM Visibility Structured Data Strategy AI Content Strategy AI Search Analytics
All AI Automation → AI Workflow Automation Marketing Automation AI Chatbot Development AI Content Generation AI Data Analysis CRM Automation Lead Scoring Automation Reporting Automation Social Media Automation SEO Automation Ad Automation Zapier Integration Make.com Integration n8n Workflow Automation Custom API Integration AI Agent Development Email Automation ↗
All E-commerce Marketing → E-commerce SEO E-commerce PPC Product Feed Optimization E-commerce CRO E-commerce Email Marketing Marketplace Marketing E-commerce Analytics
All Local Marketing → Local SEO Google Business Profile Local Citation Building Local PPC Review Management ↗ Multi-Location Marketing Local Content Strategy
All CRO & Analytics → Conversion Rate Optimization A/B Testing Google Analytics 4 Implementation Google Tag Manager Setup Google Search Console Microsoft Clarity Data Studio & Looker Studio Attribution Modeling Heatmap & Session Recording Analytics Audit
All Email & CRM → Email Marketing Strategy Email Automation Newsletter Management CRM Implementation Email Design & Development List Segmentation Deliverability Optimization
All Branding & Reputation → Brand Strategy Brand Identity Design Brand Guidelines Online Reputation Management SERP Reputation Management Review Management Personal Branding
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FULL SERVICE CATALOGUE

Every service Culmen Digital offers

108 services across 12 disciplines. Most engagements use three to five of them. Use the live search below if you know what you need, or book a call to map your architecture.

01 · SEO

SEO

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Search infrastructure that compounds instead of resetting every algorithm update.

Technical SEO

Fix what is blocking the crawl, the index and the render.

On-Page SEO

Make every page unambiguous about what it answers.

Off-Page SEO

Earn authority from places that already have it.

Semantic SEO

Build coverage by topic and entity, not by keyword.

International SEO

One brand, many markets, without cannibalisation.

Enterprise SEO

Governance and scale for sites over 10,000 URLs.

SEO Audit

A scored diagnosis with a prioritised fix order.

Keyword Research

Demand mapped to intent, stage and page type.

Topical Maps

The full page architecture, before anything is written.

Competitor Analysis

What they rank for, why, and what it would take.

Local SEO ↗

Visibility in the map pack and local results.

E-commerce SEO ↗

Category, product and facet pages that rank.

02 · WEB DESIGN & DEVELOPMENT

Web Design & Development

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Sites built to convert and to be crawled, not just to look finished.

Custom Website Design

Design shaped by the conversion path, not a template.

Website Redesign

Rebuild without losing what the old site earned.

WordPress Development

WordPress built for speed, security and crawlability.

Shopify Development

Shopify stores engineered for SEO and conversion.

WooCommerce Development

WooCommerce built to handle catalogue scale.

Landing Page Design

Single-purpose pages that convert paid traffic.

Website Speed Optimization

Core Web Vitals fixed at the template level.

Responsive Web Design

One codebase, every viewport, no compromise.

UX Design

User flows designed from data, not assumptions.

UI Design

Interface design that reinforces brand and clarity.

Website Maintenance

Updates, security and uptime, handled.

Website Accessibility

WCAG compliance as a design constraint, not an afterthought.

Progressive Web Apps

Web apps that install, work offline and load instantly.

03 · PAID ADVERTISING

Paid Advertising

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Paid demand that gets cheaper as the organic layer gets stronger.

Google Ads

Search, Shopping, Display and Performance Max, managed as one system.

Meta Ads

Facebook and Instagram campaigns built on real attribution.

LinkedIn Ads

B2B demand generation on the platform where buyers research.

TikTok Ads

Short-form video ads that reach the right audience at scale.

YouTube Ads

Video campaigns connected to the search intent layer.

Programmatic Advertising

Automated media buying across display, video and audio.

Retargeting

Bring qualified visitors back without burning budget.

PPC Audit

Find the wasted spend before adding more budget.

04 · CONTENT MARKETING

Content Marketing

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Content produced against a map, not against a calendar.

Content Strategy

A plan built from the topical map, not from a brainstorm.

Blog Writing

Articles that rank, link and convert, in that order.

Copywriting

Words that sell because they are specific, not clever.

Content Optimization

Existing content updated, consolidated or retired based on data.

Video Content

Video planned for search, social and sales, not just brand.

Infographic Design

Data visualisation that earns links and social shares.

Case Study Writing

Client stories structured to answer the prospect's real objection.

Content Distribution

Getting the right content to the right channel at the right time.

Thought Leadership

Position the founder or the brand as the authority in the category.

05 · SOCIAL MEDIA MARKETING

Social Media Marketing

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Distribution and community, measured against pipeline rather than reach.

Social Media Strategy

A plan tied to business outcomes, not vanity metrics.

Social Media Management

Day-to-day execution across every platform that matters.

Community Management

Build and maintain the audience that comes back.

Influencer Marketing

Partnerships selected by audience overlap, not follower count.

Social Media Advertising

Paid social campaigns built on tested organic creative.

Social Media Analytics

Reporting that connects social activity to revenue.

Social Media Content

Platform-native content produced at a sustainable cadence.

Social Media Audit

What is working, what is not, and what to cut.

06 · AI SEARCH OPTIMIZATION

AI Search Optimization

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Get cited by the engines that answer instead of the ones that list.

GEO (Generative Engine Optimization)

Get your brand cited in AI-generated answers.

AI Overview Optimization

Appear in Google's AI Overviews with structured, extractable content.

Entity Optimization

Make your brand a named entity that models recognise.

Knowledge Graph Optimization

Build and consolidate your presence in Google's Knowledge Graph.

LLM Visibility

Get recommended by ChatGPT, Claude, Gemini and Perplexity.

Structured Data Strategy

Schema markup that makes your content machine-readable.

AI Content Strategy

Content shaped for both traditional search and AI citation.

AI Search Analytics

Track where and how AI models cite your brand.

07 · AI AUTOMATION

AI Automation

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The operations layer that runs the marketing layer without more headcount.

AI Workflow Automation

End-to-end workflows that run without human intervention.

Marketing Automation

Automated campaigns triggered by behaviour, not schedules.

AI Chatbot Development

Conversational AI that qualifies leads and answers questions.

AI Content Generation

AI-assisted content at scale with human editorial control.

AI Data Analysis

Automated insight extraction from marketing data.

CRM Automation

CRM workflows that keep the pipeline moving without manual entry.

Lead Scoring Automation

Automated lead qualification based on behaviour and fit.

Reporting Automation

Dashboards and reports that build themselves.

Social Media Automation

Scheduled publishing, monitoring and response automation.

SEO Automation

Automated audits, monitoring and alerting for SEO.

Ad Automation

Automated bid management, creative testing and budget allocation.

Zapier Integration

Connect your marketing stack without custom development.

Make.com Integration

Visual workflow automation across hundreds of tools.

n8n Workflow Automation

Self-hosted workflow automation with full data control.

Custom API Integration

Connect systems that do not have a pre-built connector.

AI Agent Development

Autonomous AI agents for research, outreach and operations.

Email Automation ↗

Triggered email sequences that nurture and convert.

08 · E-COMMERCE MARKETING

E-commerce Marketing

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Catalogue, feed and funnel, treated as one system.

E-commerce SEO

Category, product and facet pages that rank.

E-commerce PPC

Shopping, search and display campaigns for online stores.

Product Feed Optimization

Clean, enriched feeds that win in Shopping and marketplaces.

E-commerce CRO

Checkout, product page and cart optimisation based on data.

E-commerce Email Marketing

Lifecycle email that recovers carts and builds repeat purchase.

Marketplace Marketing

Amazon, eBay and marketplace visibility and conversion.

E-commerce Analytics

Revenue attribution across channels, products and cohorts.

09 · LOCAL MARKETING

Local Marketing

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Own the map pack in every location you actually serve.

Local SEO

Visibility in the map pack and local organic results.

Google Business Profile

GBP optimisation, posting and review strategy.

Local Citation Building

NAP consistency across every directory that matters.

Local PPC

Geo-targeted paid campaigns for local service areas.

Review Management ↗

Generate, respond to and leverage customer reviews.

Multi-Location Marketing

Scalable local strategy across tens or hundreds of locations.

Local Content Strategy

Location-specific content that ranks in each market.

10 · CRO & ANALYTICS

CRO & Analytics

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Measure what happened, then change what happens next.

Conversion Rate Optimization

Systematic testing that increases revenue from existing traffic.

A/B Testing

Hypothesis-driven experiments with statistical rigour.

Google Analytics 4 Implementation

GA4 set up correctly, with events that answer business questions.

Google Tag Manager Setup

GTM governance that keeps the tag layer clean and fast.

Google Search Console

Search Console configured, monitored and acted on.

Microsoft Clarity

Session replay and heatmaps for qualitative conversion insight.

Data Studio & Looker Studio

Dashboards that answer the right question, not all of them.

Attribution Modeling

Understand which channels actually drive revenue.

Heatmap & Session Recording

See what users do, not what they say they do.

Analytics Audit

Find what is broken in your measurement before you optimise.

11 · EMAIL & CRM

Email & CRM

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The channel you own, connected to the data that makes it work.

Email Marketing Strategy

Email planned around lifecycle stages, not calendar dates.

Email Automation

Triggered sequences that nurture leads and recover revenue.

Newsletter Management

Regular sends that build trust and drive action.

CRM Implementation

CRM set up to support sales, not to generate admin.

Email Design & Development

Emails that render, load and convert across every client.

List Segmentation

Segments based on behaviour and value, not just demographics.

Deliverability Optimization

Get into the inbox, not the spam folder.

12 · BRANDING & REPUTATION

Branding & Reputation

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Control the first page people see when they check you out.

Brand Strategy

Define what you stand for before you design what you look like.

Brand Identity Design

Logo, type, colour and system, built to scale.

Brand Guidelines

A rulebook that keeps every touchpoint consistent.

Online Reputation Management

Control what appears when someone searches your name.

SERP Reputation Management

Own page one of the search results for your brand.

Review Management

Generate, respond to and leverage customer reviews.

Personal Branding

Position the founder as the authority in the category.

NEXT STEP

Tell us what is not compounding.

Bring us the channel that has plateaued. We will tell you whether it is a strategy problem, an infrastructure problem, or a measurement problem, before you spend anything.

Book a strategy call Or send the brief by email →